Among the various ways you can improve customer satisfaction, chatbots are a powerful solution to help the customer base. Chatbots are affordable, help scale your business, fully customizable, help your customers find the right products/services, and help build trust for your business. To prove this I'll go through following content: A chatbot (Conversational AI) is an automated program that simulates human conversation through text messages, voice chats, or both. It learns to do that based on a lot of inputs, and Natural Language Processing (NLP). For the sake of semantics, chatbots and conversational assistants will be used interchangeably in this article, they sort of mean the same thing.